Questionnaire.

Since we had our genre we decided that our next step should be looking at our audience and what they expect from an indie artist. We decided that making a questionnaire would be the most efficient and helpful way of finding out this information.
The first thing we wanted to know is whether or not the person filling in the questionnaire likes the indie genre, we feel that this important as it could reflect the other answers, so this was our first question on the survey. To enhance our questionnaire we decided to ask questions which include points of Goodwin's theory, this will help us when choosing to do a narrative based video or concept based etc.

Here are the questions which we asked:

1. Do you enjoy listening to the indie style of music?
2. What do you expect to see in music videos of this genre?
3. Do you like these videos to be narrative? (To tell a story)
4. What kinds of stories do you like to see in an indie music video?
5. Do you like to see a lot of close ups of the artists?
6. Do you enjoy indie music videos that contain live footage of the artists performing, e.g. in concerts?
7. Does the idea of intertextual reference interest you? (Do you like videos that are based around T.V shows or films)
8. What kinds of films would you expect an indie video to be set around?
9. List two of your favourite indie artists.

Here's an example:

 

                                              

 

 

One of the completed questionaires:

 

We collected in the questionnaires after asking a number of our peers. The answer to the first question was a resounding 'yes' which really encouraged us with our decision of choosing the indie genre. We were happy that our target audience actually enjoy the genre.

From our second questions answers we found out what's expected from the genre and most of the answers said love stories or couples. This helped us with deciding on what we should include to keep our audience interested.

The third question revealed that most people like there to be a story included in a music video and the fourth question was answered and most said 'love stories' (coherent with our answers to question 2). From this information we decided that we should make a love story based music video as it's what our target audience wants. Someone said the would like to see a scary story told however we felt this was not suitable to this genre and felt it fit more into the rock category.

We also asked the audience if they would like to see a lot of close ups of the artists as this would be helping us meet the demands of the record label. The results showed that everyone answered 'yes'. This is something we will definitely include in our video. As we will be providing close ups of the artists we want to make sure that we choose people to make up our band that are going to be fairly good at lip syncing so that our video looks professional.

A lot of the audience said they don't enjoy live footage of the artist being included in the music videos so this is something we will not be including in ours. We also decided not to do this as we would find it difficult to find a location that would create the live footage image. The audience also said they didn't want to see any intertextual reference in the video so this again is something that we will not be incorporating into our video. To follow this question we also asked what kinds of films they would like to see in the video if they were to say yes to the previous questions. The majority answered 'love story'. A lot of the questions link together on the idea of involving couples and a love theme so this is definitely what we are going to do with our video.

Our last question asked them to list two of their favourite indie artists to help us decide which artists we will research when deciding on a track. The answers we got more than once were people like: You Me At Six, Foster The People, Two Door Cinema Club and The Maccabees. We will be researching tracks made by these artists to help us decide on which one will help us create our love story the best.